Resources
Why Representation Matters More Than Retrieval in GTM AI
Late-stage GTM work rarely fails because the information doesn't exist somewhere. It fails because that information is trapped in places that aren't trivially accessible - in people's heads, buried in Slack threads, scattered across tools nobody checks - and when it is surfaced, teams apply the wrong version of it at the wrong moment.
You’ve Been Sold a Lie About AI
Over the last 18 months, “AI” has dominated headlines and boardrooms, from Claude and ChatGPT to Cursor, vibe coding, and every new agent demo that promised to change how work gets done. It was supposed to unlock a new generation of sales productivity, personalized engagement, and go-to-market (GTM) efficiency.
Why “Chunking” Your GTM Data Isn’t Enough: The Shift from Retrieval to Representation in AI Knowledge Systems
AI for go-to-market (GTM) teams is everywhere, and what many of them promise is certainly alluring: connect all your tools, sync your business data, and you’re supposedly ‘AI’ enabled. Sales decks, product docs, case studies, call recordings - suddenly unified and searchable, with the AI system now able to sift through all of this and understand the nuances of your business.
The Internal Knowledge Problem Slowing Down GTM Teams (and How to Fix It)
There’s a growing problem inside most go-to-market teams that almost no one talks about directly, but once you see it clearly, it explains a lot — why deals slow down, why experienced team members burn out, and why “just one quick question” is almost never quick. This problem shows up quietly, day after day, in deal cycles, internal Slack threads, and customer conversations...
Rootly Accelerates Sales Velocity and Customer Response Times with Mash’s AI Knowledge Engine
Rootly is a modern AI-powered incident management platform built for high-growth, engineering-led organizations. Trusted by leading technology companies, Rootly helps engineering, SRE, and operations teams detect, manage, learn from, and resolve incidents faster by bringing structure, automation, and real-time coordination directly into Slack-and MS Teams native workflows. By improving reliability at scale, Rootly enables teams to continuously evolve how incidents are handled without slowing down innovation.
Nevvon Powers Faster, More Confident GTM Execution with Mash
Nevvon operates in one of the most complex regulatory environments in healthcare, supporting home care agencies across Canada and the United States. Their revenue team is responsible for answering nuanced, state-specific questions in real time, where accuracy and speed directly impact deal velocity, renewals, and customer trust.
Mash Knowledge AI answers 65% of Triple Whale‘s complex product & integration questions
The integration of Mash’s Knowledge AI Agents for Triple Whale led to better knowledge dissemination, saved time for the core team, and better + faster results for internal team members and external prospects + customers. The GTM teams' overall effectiveness dramatically increased...
Why Representation Matters More Than Retrieval in GTM AI
Late-stage GTM work rarely fails because the information doesn't exist somewhere. It fails because that information is trapped in places that aren't trivially accessible - in people's heads, buried in Slack threads, scattered across tools nobody checks - and when it is surfaced, teams apply the wrong version of it at the wrong moment.
You’ve Been Sold a Lie About AI
Over the last 18 months, “AI” has dominated headlines and boardrooms, from Claude and ChatGPT to Cursor, vibe coding, and every new agent demo that promised to change how work gets done. It was supposed to unlock a new generation of sales productivity, personalized engagement, and go-to-market (GTM) efficiency.
Why “Chunking” Your GTM Data Isn’t Enough: The Shift from Retrieval to Representation in AI Knowledge Systems
AI for go-to-market (GTM) teams is everywhere, and what many of them promise is certainly alluring: connect all your tools, sync your business data, and you’re supposedly ‘AI’ enabled. Sales decks, product docs, case studies, call recordings - suddenly unified and searchable, with the AI system now able to sift through all of this and understand the nuances of your business.
The Internal Knowledge Problem Slowing Down GTM Teams (and How to Fix It)
There’s a growing problem inside most go-to-market teams that almost no one talks about directly, but once you see it clearly, it explains a lot — why deals slow down, why experienced team members burn out, and why “just one quick question” is almost never quick. This problem shows up quietly, day after day, in deal cycles, internal Slack threads, and customer conversations...
Rootly Accelerates Sales Velocity and Customer Response Times with Mash’s AI Knowledge Engine
Rootly is a modern AI-powered incident management platform built for high-growth, engineering-led organizations. Trusted by leading technology companies, Rootly helps engineering, SRE, and operations teams detect, manage, learn from, and resolve incidents faster by bringing structure, automation, and real-time coordination directly into Slack-and MS Teams native workflows. By improving reliability at scale, Rootly enables teams to continuously evolve how incidents are handled without slowing down innovation.
Nevvon Powers Faster, More Confident GTM Execution with Mash
Nevvon operates in one of the most complex regulatory environments in healthcare, supporting home care agencies across Canada and the United States. Their revenue team is responsible for answering nuanced, state-specific questions in real time, where accuracy and speed directly impact deal velocity, renewals, and customer trust.
Mash Knowledge AI answers 65% of Triple Whale‘s complex product & integration questions
The integration of Mash’s Knowledge AI Agents for Triple Whale led to better knowledge dissemination, saved time for the core team, and better + faster results for internal team members and external prospects + customers. The GTM teams' overall effectiveness dramatically increased...